About Business Analytics
Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data with emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision making. It is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques and the communication of these results to customers, business partners and colleague executives. IBM ANALYTICS gives you the right techniques and analogies also you gain access to IBM’s 9000 strategy, analytics, and technology experts and consultants from around the globe, who can assess your business and identify the specific areas in which analytics can bring the most value to your business i.e. operationalise your insights back into your business processes.