What Is The Future Scope Of The Digital Marketing In India?

scope of digital marketing in india

Today, as per the stats, nearly about 60% of the worlds population uses the Internet. Just two years ago, it was 40%. One can imagine the rate at which people are using the Internet to do almost everything. From ordering foods and vegetables to booking cabs to leasing furniture to people becoming viral influencers, everything has gone digital.

A business without a digital presence is bound to go Kaput in no time.
Digital Marketing refers to the marketing of products or services via digital channels to reach consumers. Brands used to get promoted before too, but the means and mediums were limited. With the advent of digital media, the norms and rules are changed. And rightly so.

Wondering what the fuss is about?

Digital Marketing Benefits- The Emergence of a Powerful Form of Marketing

What makes digital marketing such an exciting area for study and work is the lightening pace at which it is changing. New technologies, apps and devices can change the way we market to consumers very quickly and hence make our learning very diverse and open-ended.

So what makes Digital Marketing such a relevant topic for students to study?

  • Companies are keen on data collection
  • Social media is an ever-growing marketing platform
  • Website need to capture the eye
  • Mobile is a 24/7 marketing tool
  • You can bring new ideas to the table

Scope of Digital Marketing in India:

Digital Marketing took India by the storm when over 8 lac jobs opportunities were created in 2017 first quarter only. PM Modis Digital India campaign only ignited the spark. Digital Marketing industry is worth $68 billion and is growing at a 40% growth rate. With the increase in internet users and organizations promoting their content through social media, the job roles and options are only going to advance. 40% of todays businesses depend entirely on digital marketing and it is estimated that more than 90% of businesses will go digital.

Digital Marketing Courses and Career Prospects:

With time, Digital Marketing has progressed and become much more than just a run of the mill – SEO and Social Media Marketing. A lot of Digital Marketing agencies came up catering to different companies for their product and brand management. Meanwhile, other training centers also introduced online and offline to train people in the digital marketing domain. Both, the above mentioned go hand-in-hand to cater to the heavy demand of the market. SEO, Google Ads, Mobile Advertisement, Web Analytics, Content and Inbound Marketing, Email and Affiliate Marketing, Video Advertising and Social Media Marketing are fields of training and courses in Digital Marketing.

Career prospects are really shiny and challenging in the digital marketing domain. You got to be on top of your game. Here is the list of profile that you may get hired for, depending on your skills of course:

1. Social Media Executive:

Manages allsocial mediachannels, team members, campaigns to engage customers and customer satisfaction.

2. Account Managers:

Generate sales for clientaccounts, including upsetting and cross-selling. Operates as the point of contact for assigned customers. Develops and maintains long-term relationships withaccounts. Makes sure clients receive requested products and services in a timely manner.

3. Copywriter:

Writing sharp and succinct copies that entice the consumers on an emotional level. So much so that they are compelled to become lead and sales for the product.

4. SEO Analyst:

Responsible for ensuring that a business’ online content can be found and viewed by potential and current customers. Improves the visibility and rankings of website pages on search engines such as Google, Yahoo and Bing.

5. Paid Search Analyst:

Responsible for performing daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for clients. PPC Analyst can support initiatives that will contribute to the success of client campaigns.

6. Brand Manager:

Responsible for managing the overall brand and tonality of its social content, across all platforms. They also plan, develop strategies to increase the value and performance of a specificbrand, service or product.

Conclusion:

With bigger giants using blogs, Influencer campaigns, SEO and other digital marketing tools, the games of marketing have changed. And they are changing at a disruptive pace.

Today, it matters a lot how people look at a brand more than how they look at the product. With peoples fluctuating focus is on this dynamic and fast world, digital marketing is likely to get challenging and bigger. So if you want a splendid career in the domain, you got to understand not only the nitty-gritty of the business but also the cutting-edge advancements in tools and technology. You need a course that gives you the right curriculum that incorporates theoretical and practical knowledge in Digital Marketing. It can be a part-time course from dedicated institutes but its rewarding if a college program has the option to give you a specialization in DM with a UG course.

AMSs IMCOST in Mumbai and CSIT in Pune has the option of having specialization in Digital Marketing with almost all UG courses.

Curious how UG Courses from ASMs CSIT and IMCOST can help you get your dream job in Digital Marketing?

ASMs CSIT – Place an inquiry today for free counseling at csit@asmedu.org or call us today at: 020-66351700 / +91- 9422009214. Website www.csit.edu.in

ASMs IMCOST – Place an inquiry today at info@asmimcostedu.org for free counseling or call us today at (022) 25832452 / 9820816932 / 7045944373. Website www.imcost.edu.in

Which Is The Best College In Mumbai For UG Programs?

Best college in Mumbai for UG

Mumbai is a city of dreams. Many people come to the city to fulfill their goals. Apart from being the hub of the entertainment industry, Mumbai is an education hub as well.
Many MNCs and manufacturing giants are located in Mumbai, making it a favorable place to get employed.

The UG courses are the topmost choice for the intermediate pass-outs. They no longer put themselves for traditional 4-year degree courses.

Since 2004, IMCOST has seen more than 2000+ alumni successfully placed through their undergraduate programs. Institute of Management & Computer Studies (IMCOST), was established in 2004 in Wagle Industrial Estate, Thane, Maharashtra, taken its affiliation from the University of Mumbai, which is one of the best universities of India.

About ASM IMCOST

Located at a leading Education destination i.e. Mumbai (Thane), the college was established, with the goal to provide opportunity to students belonging to all sections of the society for acquiring quality education in Management and commerce stream at the undergraduate level. The college is still touted as the best UG College and for good reasons too.

1. Industry Exposure:

Students at IMCOST get to visit multiple industries during their course tenure. IMCOST runs a program named EASE (Encouraging Aptitude & Skills for Excellence) that works on overall development of students. Through professional certifications from companies like IBM and SAP, and training them on their soft skills, they become a competent and critical thinker.

2. Courses Compatible With Market

With the varying market, the needs are changing. The courses need to incorporate that as well. AMS UG courses were started to meet the demands in Accounts, Banking and Financial Domain. The successfully placed students are a testimony to that.

  • B. Com. (Accounting and Finance)
  • B. Com. (Banking and Insurance)
  • B. Com. (Financial Markets)
  • BMS (Bachelor of Management Studies)

3. Integrated Industry Oriented Specialization

Lately, the specialization has become benchmarks in courses, even in under-graduate courses. No matter what the domain is, the market demands resources who have expertise in industry-oriented specializations such as:

A. US CFA (Chartered Financial Analyst):

B. US CMA (Certified Management Accountant) in Collaboration with IBM:

C. US CSCA + CMA (Certified In Strategy And Competitive Analysis & Certified Management Accountant)
D. Business Analytics (in Collaboration with IBM)

E. Logistics Management

F. Digital Marketing

4. Placement Opportunities

The college sees a lot of recruiters visiting the campus. Not only that, the vast alumni network helps with internships and job referrals to current students. Named companies such as HDFC, Capgemini, Reliance Communication, Naturella, Aditya Birla Insurance and many more recruit the students before their completion of UG degree.

5. Tie- Ups

There are student exchange programs too which allow you to study the whole semester abroad. It all helps in all- rounded development of the student. Holistic development through a range of academic, cultural, sports, team building activities, competitions, soft skills training, industry interfacing, etc is also done on a regular basis.

Conclusion:

Gone are the days when a post- graduate degree was a must and organizations considered under graduates unworthy of jobs. With changing times, the current perspective shows that younger resources work with more fire and zeal. With the changed dynamics of recruitment, a right UG degree done with passion and right attitude will bear results.

ASM Group has been providing quality education for 36 years. IMCOST was established in 2004 to cater the growing demand of UG courses.

Curious how UG Courses from ASMs IMCOST can help you get your dream job? Place an inquiry today at info@asmimcostedu.org for free counseling or call us today at (022) 25832452 / 9820816932 / 7045944373.

7 Reasons why students must prefer MMS programme of IMCOST

 

7 Reasons why student must prefer MMS programme of IMCOST

Institute of Management and Computer Science (IMCOST) is a top ranked B School backed by the iconic Audyogik Sikshan Mandal (ASM) group. IMCOST is a pioneer in the field of IT and management education which grooms students to develop themselves into competent professionals capable of handling modern corporate responsibilities and challenges.

Here’s why student must prefer IMCOST for MMS:

 

1.  IMCOST Ranking:

  • According to Business Baron, IMCOST is ranked 6th in the Top B-Schools in Mumbai.
  • It is also ranked in top B Schools listed by DJS- The week & Business Chronicle.

 

2.  Iconic ASM Group:

  • ASM has a 32 year legacy in the field of education from kindergarten to doctorate.
  • Through this period ASM has a proven track record with a strong base of over 55000+ alumni.
  • 5 Campuses, with 5000 students spread across 2 cities

 

3.  Infrastructure:

State-of-the-art infrastructure, which includes Wi-Fi enabled campuses, sporting facilities, well stocked libraries, computer centers, classrooms etc. all equipped with the latest technology.

 

4.  Holistic Education Approach:

IMCOST adopts a 360 degree education approach which emphasizes on holistic development of students to enhance their business, technical and soft skills for overall personality development. Institute’s mainstream teaching is backed by industrial interaction for the realistic view of the corporate world.

 

5.  Foreign Faculty:

Each year, renowned dignitaries from international universities, industries and research organizations, visit the institute to share global and current management inputs with the students.

 

6.  Location Advantage:

The institute is located in the industrial belt of Thane city, which bonds the institute with industries, allowing practical application of integrated learning pedagogy such as industrial visits, live projects, summer internships, company analysis and more for the benefits of the students.

 

7.  Impeccable Placement Record:

The institute’s myriad activities like student profiling, counseling, Job analysis, placement training etc. play an integral role in making our students the choicest pick for organizations like Deloitte, Accenture, Syntel, Infosys, Snapdeal etc. who have consistently shown faith on IMCOST by regularly participating in its placement drive.

An MMS programme of IMCOST is designed to drive students’ skills and business strategic understanding to a whole new level. It truly provides all-round grooming of the students and molds them into confident managers capable of consistently performing well in their future endeavours.

Kick-Start Your Management Career with ASM IMCOST’s Bachelor of Management Studies

When one thinks of management courses, BBA or MBA are probably the first words that come to mind. However, these are not the only courses out there if a career in management is your goal. When talking about undergraduate courses, there is another option that you can take a look at – Bachelor of Management Studies. Also known as BMS, this course is perfect for gaining knowledge and enhancing skills for future management positions in corporate organizations.

How can a BMS Course be Helpful for my Career?

BMS provides students a strong foundation in management studies. It is particularly useful for people who are interested in fields like organizational behavior and development, and human resource management. Students can learn about how organizations are run and managed in local, national, and international locations.

Realize the Dream of a BMS Degree at ASM’s IMCOST

ASM’s Institute of Management and Computer Studies (IMCOST) is one of the leading management institutes in Maharashtra. Located in Thane, Mumbai, the institute offers a three year, full-time BMS course. There are many benefits that students can receive by choosing to take this course:

  1. Get an insight about modern management practices.
  2. Cultivate a culture of self-discipline, focus, and determination for future career.
  3. Receive adequate training to meet aspirations of holding management positions in organizations.
  4. Get and stay updated with latest industrial practices, changes, etc.

The course curriculum has been developed by the University of Mumbai. The course is designed to give students a comprehensive idea about organizational management, and through understanding of subjects like marketing, HR, law, finance, and communication. The course is divided into 6 semesters; the students have to pick electives during the fifth and sixth semesters as well as take on project work. You can find out more details by clicking here.

Who Can Apply?
The following students/candidates are eligible to apply for the course:

how to apply

  • Students who having passed Class 12 (HSC exams) from Maharashtra State Board of Higher Education.
  • Students who having passed any exam that is recognized as an equivalent to the HSC examinations.
  • Students who have completed a two or three year diploma in any engineering branch post SSC exams. This diploma should have been conducted by the Board of Technical Education. 
  • Candidates from Arts, Commerce, & Science Diploma streams with minimum 45% aggregate (40% in case of reserved category).

What is the Admission Procedure?

Eligible candidates can apply for the BMS course by filling in and submitting the application form along with copies of their 10th, 12th mark sheets, & photo ID proof. Candidates can either send the form and documents to the institute via post, or submit soft copies on the institute’s website.

procedure

The candidates will be shortlisted on the basis of the information given provided in the forms and their mark sheets. Selected candidates can then take admission by submitting other necessary documents requested by the institute, and paying the admission fees by a stipulated date.

Choose ASM IMCOST’s Bachelor of Management Studies course, and you will receive a strong foundation in management education, which will propel you to a successful career.

ASM IMCSOST’s MHRDM – Your Key to a Successful Career in Human Resources

ASM’s Institute of Management and Computer Studies (IMCOST) provides a variety of part-time and full-time management courses that help young students become knowledgeable and experienced professionals for important positions in various organizations. One of the well-known courses offered by IMCOST is the Master of Human Resources Development Management (MHRDM).This 3 year, part-time course is conducted with the support of the University of Mumbai. The course is designed to prepare students for top Human Resources (HR) positions in public and private sector organizations.
What is the Scope of an HR Manager’s Position in Industries Today?

The course educates the students about the various tasks that they will have to perform as HR managers, such as:

• Organizational Behavior

• Business Communications

• Marketing Management

• Management Information Systems

• Human Resource Planning and Auditing

• Compensation and Benefits

• Role of HR in Knowledge Management

Job Opportunities with Masters of Human Resources Development Management

The MHRDM course can open up a wide variety of job opportunities in terms of designations, various industries, and salaries.

mhrdm
• Positions: There are many job positions that HR management students can apply for, upon completion of the course. Some of the general ones are given below:

o Human Resources Manager

o Human Resources Specialist

o Training and Development Manager

o Deputy General Manager

o Assistant General Manager

• Industries: Since HR is an essential department in any company, you can possibly find a job in an industry of your choosing. Some of the popular industries that students try out for are:

o Healthcare

o Manufacturing

o Information Technology

o Employment Services

o Media and Entertainment

o Technical Services

o Government Agencies

• Salaries: According to Payscale.com, a site that conducts surveys on various careers and salaries, an HR Manager in India can earn an average salary of Rs. 5,86,000 per year. Freshers who get hired as executives can start at an average salary of Rs. 2,34,000. If you choose to stay in the same field, and depending on your experience and seniority, HR professionals in top management positions can earn anywhere up to Rs. 1,197,920. These surveys are conducted for the year of 2014.

With the right Masters Course, and proper guidance and exposure, a management graduate can have a profitable and successful career in human relations.

How ASM’s IMCOST Provides International Exposure to its Students

In today’s globalized markets, where conducting business with foreign delegates has become a common task, it is important for young graduates to have knowledge and exposure to international business and educational scenarios. ASM’s Institute of Management and Computer Studies understands the importance of international exposure. This is why the institute takes immense efforts to provide activities, which will help raise the students’ awareness of global scenarios.

Opening Up Minds to International Scenarios

Perhaps the most successful activity conducted by ASM’s IMCOST is the international tours. The institute takes the students to different countries, where they visit a variety of organizations and educational campuses. The students are also taken to various tourist destinations so that they can get an understanding of the historical, social, and cultural aspects of a city. This helps in the all-round development of students.

During this study program, the students participate in industrial visits, talk to experts from various corporate and educational fields, as well as attend traditional classroom lectures.  This gives the students an opportunity to understand the historical and socio-economic aspects of the local corporate and industrial markets.

The students also participate in social functions and festivals, where they interact with local and other international students. They learn about different cultures and traditions, as well as share information about India’s culture.

ASM’s IMCOST also provides a student exchange program, which is organized in partnership with various foreign universities. Indian students are given the opportunity to travel and study abroad for a semester in an international university. Likewise, foreign students are given the opportunity to come to India and take a semester at IMCOST.

Career Prospect of Human Resource Management Course (MHRDM)

Human Resource Management (HRM) is a well-established field when it comes to the corporate world. It has a wide reaching scope both nationally and internationally provided the course is pursued from a recognized institute.
An HR professional has to deal with a gamut of responsibilities in an organization. Thus, before opting for a PGDM or MBA degree in HRM, you must consider whether or not you have the aptitude for the following tasks:

  • Talent Acquisition
  • Recruitment Management
  • Labor Dispute Management
  • Employee Induction and Training
  • Sketching and Implementing Company Policies
  • Counseling
  • Handling Appraisal Cycle
  • Employee Career Planning
  • Staffing

If you think that the aforementioned responsibilities appeal to you as a professional, then you can enroll for a Human Resource Management course.

mhrdm

Scope of a Human Resource Management Course: After completion of MHRDM, you can get exciting job offers in SMEs as well as MNCs. Almost all companies these days have an active human resource management department and thus the demand for well qualified HRM professionals is increasing day by day. You can apply for a position of recruitment specialist or talent acquisition executive if that is your area of interest. If you are interested in employee management, then you can apply for a related role.

Apart from these job roles, you can also work as a freelance recruiter, if a full time job is not your cup of tea. Mostly, you will be responsible for arranging employee interviews via telephone or mail for a third party (company) as a freelance recruiter.

How does Studying Human Resource Management help you as a Professional?

Like any other management course, the basic aim of an MHRDM course is to introduce students to corporate management values and make them understand the principles involved in running a business or an organization.

If we go into specifics, then as a human resource management professional, you will learn to manage employees as well as your own team. This course also helps in imparting skills regarding task delegation and grievance management. You can develop strong communication, people management, recruitment and staffing skills with this course. You will learn to approach a problem in a logical way to provide a solution that is in the best interest of the employees as well as the company.

ASM’s IMCOST (Institute of Management and Computer Studies) offers a well structured Masters in Human Resources Development Management (MHRDM) course.

Benefits of International Exposure Offered by Top MCA College in India – IMCOST

Current global economy, businesses, and professional scenarios are all highly demanding. It is not sufficient for a student and later a professional to be proficient only in particular set of skills. What is expected from an all-rounder is to go beyond linguistic and cultural barriers to build a great career and serve as an important asset to the company’s business.

We at Institute of Management and Computer Studies (IMCOST) believe that a student should not be bound by any limitations. We do not keep the education of our students restricted to the four walls of classroom, nor do we restrict them to national barriers. Our students are groomed to meet the expectations of global markets. We provide them with excellent opportunities to visit different countries and explore educational as well as cultural domains.

International Exposure to Students at ASM's IMCOST

Features and Benefits of International Exposure Provided to Students at ASM’s IMCOST

At IMCOST, the aim of international exposure is not only to arrange for overseas educational excursions but also to encourage the students to understand the global market and develop themselves accordingly. Here are few features and benefits of our international exposure initiative:

    • Our students get to visit the best international institutes, companies, and industries with the help of this initiative;

 

    • The students can understand international culture, diverse markets, and global economy better;

 

    • We provide the students a chance to interact personally with experts in different fields in the overseas campuses;

 

    • The educational approach in the international exposure program is a balance between conventional methods and modern techniques;

 

    • Our students get a chance to visit socially and economically important locations on these international tours;

 

    • Apart from the business and management viewpoints, we provide an insight into the cultural diversity of different countries to our students by arranging excursions to historical landmarks in such countries;

 

    • Our Student Exchange Program is an all-inclusive way of enhancing the perspective of our students on global strategies and diversities;

 

  • We go further than basic core subjects and offer understanding of the overall socio-economical conditions to our students through such international trips.

It is our belief that nothing educates better than practical knowledge, and through such international exchange programs, our students get first-hand experience into the practicality of the global market. With this program, our students are better prepared for the international market.

Admission Procedure for Part Time MMM Course at ASM – IMCOST

The scope of Master of Marketing Management (MMM) is vast with lucrative career opportunities in various industries. An MMM graduate can secure promising management positions in the field of marketing and thus can secure their future. However, in order to grab top most positions in reputed organizations, you must possess a sound knowledge relating to the marketing theories and practices. You must not only thorough with contemporary marketing management theories and principles but also must acquire some skills, which are perquisite in this highly competitive era.

Secure MMM Admission at ASM-IMCOST; We help you Achieve Your Dreams

Your decision to secure MMM admission at ASM’s IMCOST is the first and foremost step towards a promising career and a bright future. Operating with a goal of providing quality education, the institute delivers a steady stream of marketing management professionals to occupy top most positions in diverse sectors of the industry.

Eligibility and Admission Procedures

What are the eligibility criteria and admission procedures to secure a seat for MMM at ASM-IMCOST? Here is a brief idea.

Candidate who possesses minimum 50% marks in their graduation are eligible to apply for MMM at ASM-IMCOST. For students from reserved category, the percentage of marks to be secured is 45%. Also, the candidate must secure a valid CMAT/CAT/MAT (Feb)/ XAT/ATMA or Association CET score to apply for MMM course.

Even though, admission to the course is centralized and conducted by the Directorate of Technical Education (DTE), we provide option for students to apply for the institute level seats. Candidates who are opting for institute level seats must send their documents including 10th, 12th, Graduation mark sheet, entrance exam score card, & photo id proof to the college on or before the scheduled date.

The departments of the MMM verify all the documents and call the shortlisted students for attending the personal interview. The institute level admission is based on a candidate’s educational background and his/her performance in the personal interview. The selected candidates can secure their seats by paying the tuition fees and submitting the relevant documents within the stipulated date.

Admission Procedures for MMM-2014 Started at ASM-IMCOST

Do not miss your opportunity this academic year to secure MMM admission at ASM-IMCOST. Act according to the notification set by the institute and block your seat at the earliest. By securing a seat at ASM-IMCOST, you can be assured with a promising career with an opportunity to grow more and more.

Want to Know More about Master of Human Resources Development Course?

Program Overview

In order to position yourself as a competitive professional in the field of human resource management, you must acquire certain skills, knowledge and competency. Choosing to study master degree course in Human Resources Development is your first step towards achieving all the eligibility and requisite skills to build a career in the field of human resource management. This two years post graduation course equips you to become a strategic business professional with specialized expertise to lead and manage people in today’s global organizations.

How will you Benefit by Pursuing MHRDM course?

If you are interested in leading and developing human resources of an organization along with supporting to achieve goals set by an organization, you can choose to study MHRDM course in Mumbai. By pursing the course, you will:

  • Develop specialized skills to meet the demands of the challenging field of human resource management.
  • Gain a comprehensive insight on business dynamics and able to take up strategic roles.
  • Get comprehensive knowledge pertaining to:
    1. Investing in human capital
    2. Hiring new employees
    3. Overseeing compensation and benefits
    4. Improving employee relations
    5. Ensuring compliance with labor laws
  • Gain broad understanding about contemporary human resources theories and practices.
  • Gain in-depth knowledge about the roles and responsibilities of human resources professionals both in the strategic and operational level.
  • Get exposure to updated research, practices, and key strategic developments in the field of human resources.
  • Gain insights on global workplace and their challenges and implications.
  • Develop critical management skills and expertise to effectively lead human resources of an organization.
  • Gain requisite expertise to occupy top-level human resource positions in public & private sector organization.

Which is the Top Rated College in Pune for Pursuing MHRDM Course?

ASM-IMCOST, ranked amongst one of the top rated b-schools in India, makes sure that their students are prepared for exciting careers in human resource management with the necessary skills and expertise in both the theory and practice. The institute is committed to provide quality education in the field of human resources through a well designed course structure and lively curriculum. Along with enhancing the theoretical knowledge, the faculty of the department focuses on an overall development of students, which is imperative in today’s competitive world.

We have been delivering knowledgeable and competent human resource professionals to various industrial sectors and thus support organization to meet competitive challenge of the global economy.

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