Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data with emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision making. It is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques and the communication of these results to customers, business partners and colleague executives. IBM ANALYTICS gives you the right techniques and analogies also you gain access to IBM’s 9000 strategy, analytics, and technology experts and consultants from around the globe, who can assess your business and identify the specific areas in which analytics can bring the most value to your business i.e. operationalise your insights back into your business processes.

Analytics is an ever-growing branch of study. Huge database is available in virtual form which has created a need for more effective and accurate data based decision makers, which surely points a finger towards exponential growth in demand of business analysts. Career option lies in the following industries.

  • McKinsey Global Institute predicts that by 2018, the United States could lack 140,000 to 190,000 workers with deep analytical skills and another 1.5 million managers and analysts who know how to use analysis of large data sets to make effective decisions.
  • Global executive search firm Heidrick & Struggles estimates that India has 50,000 highly qualified analytics professionals, but
    demand is running at five times this number, says C. K. Guruprasad, consultant for the technology practice at the firm.
  • Consulting firm McKinsey estimates that India would need 2 lakh data scientists in the next few years. The extent of hiring for analytics can be gauged from the fact that a single company Wipro, already has as many as 8,000 people in analytics functions, as per a Heidrick & Struggles report.
  • As per Gartner’s research, more than 4.4 million jobs in the area of Big Data analytics will be created.


  • Optimizing offers & cross-sell
  • Customer Service & Call Center Efficiency


  • Pro-active Call Center
  • Network Analytics
  • Location Based Services


  • Business Process Transformation
  • Audience & Marketing Optimization


  • Customer Analytics & Loyalty Marketing
  • Predictive Maintenance Analytics


  • Civilian Services
  • Defense & Intelligence
  • Tax & Treasury Services


  • Advanced Condition Monitoring
  • Data Warehouse Optimization


  • Uniform Information Access Platform
  • Data Warehouse Optimization


  • Customer/ Channel Analytics
  • Advanced Condition Mointoring


  • Increase visibility into drug safety and effectiveness


  • 3600 View of Domain or Subject
  • Catastrophe Modeling
  • Fraud & Abuse


  • Smart Meter Analytics
  • Distribution Load Forecasting/Scheduling
  • Condition Based Maintenance


  • Actionable Customer Insight
  • Merchandise Optimization
  • Dynamic Pricing


  • Shelf Availability
  • Promotional Spend Optimization
  • Merchandising Compliance


  • Measure & Act on Population Health Outcomes
  • Engage Consumers in their Healthcare


  • Operational surveillance,Analysis & Optimization
  • Data Warehouse Consolidation,Integration & Augmentation

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