Duration: 2 Years
Key Facts
Course Type: Full Time
Course Start: August 2021
About MMS (Premium) Course
2 YEARS FULL TIME AICTE APPROVED MMS FROM MUMBAI UNIVERSITY.
In addition to the subjects covered in MMS (Regular) course, MMS (Premium) will offer the following two Tracks (Track 1 or Track 2)
★ Students can opt for either Track 1 or Track 2
MMS Premium Track 1
Includes Following Add-on Certification courses
- IBM Analytics (Introductory)
- SAP (User Training)
- Amazon (Additional Program)
- Harvard Business Publishing Online (Additional Program)
- IIMBx (as per Specialization)
MMS Premium Track 2
MBA Premium with a Digital Marketing Certification in Association with TimesPro
Digital Marketing offers the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. ASMs IMCOST gives complete digital marketing training to the candidates and develops the strategy in their mind so they can add more value to the company. On completion, ASM will award Digital Marketing Certifications.
FEATURES OF COURSE
- A premium course to boost your employability by 3X
- Designed, developed, and delivered in association with TimesPro
- An industry-oriented curriculum with advanced certifications in Digital Marketing
- 200+ leading companies for campus placement
- A blend of academics and extracurricular activities to ensure your holistic development
- Online courses and case studies from Amazon AWS
- Get complete digital marketing training from TimesPro so you are ready to perform from Day 1.
- Free access to tools worth Rs. 1,00,000.
- Live Project with prepaid credit of Rs. 4500.
- Get career opportunities such as Social Media Manager, Digital Marketer, Online Reputation Manager, etc upon completion of this course.
COURSE OBJECTIVES
- Understand the conceptual framework of Digital Marketing
- Understand How Customers behave in digital space
- Understand the concepts of Value Creation, delivery and communication in digital space
- Legal and Ethical Issues in Internet Marketing
- Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
- Understand how to use web analytics and the concept of ROI in Digital space
- Understand the usage of Social Media
- This course helps the companies to Increase brand awareness, drive sales and/or leads
SCOPE
- Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell.
- As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
CAREER OPPORTUNITIES
- Course Leaning Outcomes/Job Role
- Digital Marketing Expert
- Digital Marketing Manager
- Lead Generator
- Digital Content Writer
- SEO Specialist
- Digital Sales Executive
- Digital Marketing Specialist
- Social Media Specialist
- Web analytics
- Entrepreneur
- Digital Marketing Trainer
- Digital Marketing Consultant
- Freelancer
In addition to the courses mentioned under semester tabs (SEM I, SEM II, SEM III and SEM IV) students has to undergo the training of the following subjects of Digital Marketing:
| Sr.No. | Semester I |
| DM1:1. | Fundamentals of Digital Marketing |
| DM1:2. | Website Development |
| DM1:3. | Content Marketing |
| DM1:4. | Social Media Marketing |
| Sr.No. | Semester II |
| DM2:1. | Marketing Management |
| DM2:2. | Financial Management |
| DM2:3. | Operations Research |
| DM2:4. | Human Resources Management |
| DM2:5. | Legal Aspects of Business & Taxation |
| DM2:6. | Business Research Methods |
| Sr.No. | Semester III |
| DM3:1. | E-mail Marketing |
| DM3:2. | Overview of Mobile Marketing |
| DM3:3. | Dashboard and Reporting |
| DM3:4. | How to Make a Digital Marketing Plan |
| Sr.No. | Semester IV |
| DM4:1. | Digital Marketing Internship |
Internship
Students of MMS have to undertake an industrial project of two months duration in the area of their specialization i.e finance, systems, marketing, HR & operations. The student is expected to do the project duration summer vacation after semester II on completion, the student will have to submit a Project Report based on the University of Mumbai Guidelines. And also winter vacation after semester III on
- PROJECT ON SPECIALIZATION SUBJECTS
- PROJECT ON GENERAL MANAGEMENT
- PROJECT ON CSR
GREAT OPPORTUNITY FOR ASM STUDENTS TO GET VALUE ADDED CERTIFICATIONS IN MMS PREMIUM ALONG WITH ASM’S EDGE
MMS PREMIUM 1 program clubs the excellence driven guaranteed employability with the much required skills from SAP, IBM and HBP.( Selected students based on academic credentials will get an opportunity to do Harvard HBS Online program of Business Analytics, Financial accounting and Economics for Manager module. Online courses and case study from HBP ensures that a MMS Premium graduate is a perfect match for the industry.
MMS PREMIUM 2 Program-In addition to the offering of MMS Premium 1, students will get international industry visit to either Europe or U.S.A.
- Candidates desirous of seeking admission to the MMS course must take the common entrance test MH-CET conducted by DTE Maharashtra state. OR Candidates must have for GMAT/MAT/CAT/ATMA/XAT/CMAT Examination. OR Candidates must have appeared for CET conducted by an agency approved by Pravesh Niyantran Samiti (PNS) for the academic year.
- Students should follow the admission procedure laid down by www.dtemaharashtra.gov.in.
- The candidate should be an Indian National.
- The candidate should possess a Bachelor’s Degree awarded by university recognized by University Grants Commission (UGC) or Association of Indian Universities in any discipline with atleast 50% marks in aggregate or equivalent (at least 45% in case of candidates belonging to backward class categories and persons with disability belonging to Maharashtra State only).
START YOUR EXTRAORDINARY JOURNEY TOWARDS QUALITY EDUCATION JOURNEY AT ASM'S IMCOST, THE COURSE WHICH IS DESIGNED AND DELIVERED BY INDUSTRY EXPERTS, STALWARTS AND FOREIGN FACULTIES WITH INTEGRATED EXCELLENCE DRIVEN GURANTEED PLACEMENTS.
