Today, as per the stats, nearly about 60% of the worlds population uses the Internet. Just two years ago, it was 40%. One can imagine the rate at which people are using the Internet to do almost everything. From ordering foods and vegetables to booking cabs to leasing furniture to people becoming viral influencers, everything has gone digital.
A business without a digital presence is bound to go Kaput in no time.
Digital Marketing refers to the marketing of products or services via digital channels to reach consumers. Brands used to get promoted before too, but the means and mediums were limited. With the advent of digital media, the norms and rules are changed. And rightly so.
Wondering what the fuss is about?
Digital Marketing Benefits- The Emergence of a Powerful Form of Marketing
What makes digital marketing such an exciting area for study and work is the lightening pace at which it is changing. New technologies, apps and devices can change the way we market to consumers very quickly and hence make our learning very diverse and open-ended.
So what makes Digital Marketing such a relevant topic for students to study?
- Companies are keen on data collection
- Social media is an ever-growing marketing platform
- Website need to capture the eye
- Mobile is a 24/7 marketing tool
- You can bring new ideas to the table
Scope of Digital Marketing in India:
Digital Marketing took India by the storm when over 8 lac jobs opportunities were created in 2017 first quarter only. PM Modis Digital India campaign only ignited the spark. Digital Marketing industry is worth $68 billion and is growing at a 40% growth rate. With the increase in internet users and organizations promoting their content through social media, the job roles and options are only going to advance. 40% of todays businesses depend entirely on digital marketing and it is estimated that more than 90% of businesses will go digital.
Digital Marketing Courses and Career Prospects:
With time, Digital Marketing has progressed and become much more than just a run of the mill – SEO and Social Media Marketing. A lot of Digital Marketing agencies came up catering to different companies for their product and brand management. Meanwhile, other training centers also introduced online and offline to train people in the digital marketing domain. Both, the above mentioned go hand-in-hand to cater to the heavy demand of the market. SEO, Google Ads, Mobile Advertisement, Web Analytics, Content and Inbound Marketing, Email and Affiliate Marketing, Video Advertising and Social Media Marketing are fields of training and courses in Digital Marketing.
Career prospects are really shiny and challenging in the digital marketing domain. You got to be on top of your game. Here is the list of profile that you may get hired for, depending on your skills of course:
1. Social Media Executive:
Manages allsocial mediachannels, team members, campaigns to engage customers and customer satisfaction.
2. Account Managers:
Generate sales for clientaccounts, including upsetting and cross-selling. Operates as the point of contact for assigned customers. Develops and maintains long-term relationships withaccounts. Makes sure clients receive requested products and services in a timely manner.
Writing sharp and succinct copies that entice the consumers on an emotional level. So much so that they are compelled to become lead and sales for the product.
4. SEO Analyst:
Responsible for ensuring that a business’ online content can be found and viewed by potential and current customers. Improves the visibility and rankings of website pages on search engines such as Google, Yahoo and Bing.
5. Paid Search Analyst:
Responsible for performing daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for clients. PPC Analyst can support initiatives that will contribute to the success of client campaigns.
6. Brand Manager:
Responsible for managing the overall brand and tonality of its social content, across all platforms. They also plan, develop strategies to increase the value and performance of a specificbrand, service or product.
With bigger giants using blogs, Influencer campaigns, SEO and other digital marketing tools, the games of marketing have changed. And they are changing at a disruptive pace.
Today, it matters a lot how people look at a brand more than how they look at the product. With peoples fluctuating focus is on this dynamic and fast world, digital marketing is likely to get challenging and bigger. So if you want a splendid career in the domain, you got to understand not only the nitty-gritty of the business but also the cutting-edge advancements in tools and technology. You need a course that gives you the right curriculum that incorporates theoretical and practical knowledge in Digital Marketing. It can be a part-time course from dedicated institutes but its rewarding if a college program has the option to give you a specialization in DM with a UG course.
AMSs IMCOST in Mumbai and CSIT in Pune has the option of having specialization in Digital Marketing with almost all UG courses.
Curious how UG Courses from ASMs CSIT and IMCOST can help you get your dream job in Digital Marketing?